Electronics Firm Sony wil be teaming up with the United Nations and the Japanese Cooperation to help raise wareness against AIDS/HIV.
Japanese electronics firm Sony will be teaming up this summer with the United Nations Development Program (UNDP) and the Japan International Cooperation Agency (JICA) in a campaign to reverse the spread of HIV/AIDS in Africa.home hiv test, hiv self test, home hiv kit
The United Nations have decided to make MDGs (Millenium Development Goals) to be achieved in the next five years. Those goals include to eradicate extreme poverty and hunger, to establish universal primary education, to promote gender equality, to reduce child mortality, to improve maternal health, to ensure environmental sustainability, and of course stopping the rise of HIV and AIDS, as well as malaria and other diseases.home hiv test, hiv self test, home hiv kit
The partnership campaign, called “Public Viewing in Africa” will see Sony provide screens, video projectors, Blu-ray disc players, and other equipments necessary for the public viewing of games in 12 cities of Cameroon and Ghana, between June 13th and July 11th.
As a side show of the games, Sony will be offering AIDS/HIV testing, free condoms and counselling in areas where awareness is the most important. There will also be HIV testings made in both countries. As well as quizz shows and loal plays.home hiv test, hiv self test, home hiv kit
Even though hugely popular sport, football cannot be seen often in the targeted areas that are characterized by low rates of household TV penetration (22 percent in Cameroon, and 21 percent in Ghana) with many people unable to watch football matches on TV and support their home country. Cameroon and Ghana are both qualified for the next World Cup in South Africa.home hiv test, hiv self test, home hiv kit
By conducting the joint project during the biggest sporting event of the year, the World Cup, the partners aim to attract approximately 13,000 participants, and ensure there are approximately 1,800 recipients of HIV tests.
”Sony, as a global leader of network, consumer electronics and entertainment, will provide people in Africa and all over the world new entertainment experiences for the world’s top-level football games,” said Sony Chairman Howard Stringer.home hiv test, hiv self test, home hiv kit
“The World Cup brings people together, both as teams, and as nations cheering on their players. The same can be true for the Millennium Development Goals. There can be no spectators in the fight against poverty. Everyone has a role to play in scoring the 8 Millennium Development Goals, which if reached would improve the quantity and quality of life for many hundreds of millions of people across developing countries.” said UNDP Administrator Helen Clark.home hiv test, hiv self test, home hiv kit
“FIFA World Cup 2010 in South Africa is a wonderful opportunity to reaffirm the world’s solidarity with Africa. Sony, UNDP and JICA together will take a step forward to open the door to be closer to Africa. Collaborative efforts between people in Africa and all over the world are indispensable to bring about global peace and prosperity.” said JICA President, Sadako Ogata.home hiv test, hiv self test, home hiv kit
As part of the campaign, Sony will launch a website “Earth F.C.” that will donate one ball for every 1,000 clicks to African children.